Keells Journey

Keells has been quite a journey for me. I’ve been with the brand since its rebrand in 2018, right through to 2025, playing a lead creative role along the way.

From the start, I had a clear vision for its communication, to shift the story from just showing the supermarket itself to showing the moments it makes possible at home. The joy of putting a meal together, the freshness of where it all comes from, the farms, the produce, and the people. That, to me, is what the Keells journey was all about.