Ponds Superlight Gel

When you've been around the face cream and moisturizer circuit, at some point you're just done looking for the one. But what if one day you did find the one, and with just one simple try, everything changes... for your face.

This project was particularly fun and interesting because it was our first project with Unilever in its new digital first era. My role on this project was to understand what digital first truly meant and to steer the creatives with ideating and executing this campaign.